NetEnt signs landmark deal with DraftKings in New Jersey
NetEnt is increasing its footprint in the regulated online gambling market in New Jersey with the announcement of a new deal with fast-growing operator DraftKings.
In the coming weeks, a large selection of NetEnt's casino games will be launched and available to Draftkings players.
"We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base they will add a new dimension to the market and we are confident that their players will enjoy our popular games," says Erik Nyman, Managing Director NetEnt Americas LLC.
Therese Hillman, group CEO of NetEnt, explained: “In the US, we see continuing strong growth in New Jersey, a market that still has much lower online penetration than the Nordic markets and hence the potential to grow for many years to come."
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