According to the Australian Financial Review, "CrownLotto" could launch this week, as Crown is seeking to compete with the recently-released Lottoland.
Lottoland went live in Australia in July through a partnership with UK bookie William Hill.”
Australian punters can use CrownLotto to bet on the outcome of a traditional lottery draw, rather than purchase tickets and take part directly in the draw.
The online lottery product is expected to “meet the clear and growing customer demand that is driven by huge jackpots in overseas draws”, a Crown spokesperson said.
Local media reported that a share of CrownLotto’s earnings will be used to support social causes.”
Earlier this month, Crown posted year-on-year losses declines across a number of key financial metrics for the 12 months to June 30. The company attributed the losses to “difficult trading conditions” in the period.