Bursnell joins JPM from the Inspired Gaming Group where he held the position of Sales Director UK and International.
JPM’s Simon Herbert explained: “We’re delighted to welcome Paul to the team at this significant time in JPM’s development. Paul is exceptional in that he has in-depth knowledge and experience of both the UK and international gaming markets. This mirrors perfectly JPM’s strategy of support and commitment to its home territory coupled with an aggressive expansion into new overseas markets.
“Paul’s outstanding track record in business development and as an effective team leader has been earned in the UK and international street gaming and casino sectors. His knowledge of VLT and linked gaming systems will prove invaluable to the roll-out of Video Max Power, JPM’s recently launched flexible local gaming system,” he confirmed.
Commenting on his new appointment, Paul Bursnell added: “I feel privileged to be joining JPM at such a pivotal point in the company’s history. JPM has an outstanding games development team, a new platform plus an exciting range of fresh, innovative content which will be instrumental in driving international expansion.
“JPM is embracing an exciting future. At a time when many UK operators are nervous about the supply of analogue product, I’m also proud to be part of a company that has been committed to this market for 40 years and still remains so,” he stated.
JPM is currently celebrating 40 years of developing iconic games and products for the UK and international land-based gaming markets. JPM Interactive has recently released a range of exciting online AWP games based on classic JPM titles which also introduces a retro gaming revival online.