The company hired a Seattle branding expert to help with the program, which will focus heavily on trying to win back customers, Shalaby said. The Tropicana has been operating under state supervision since its former owners were stripped of their casino license in December 2007.
Subsidiaries of Kentucky-based Columbia Sussex Corp. slashed nearly 1,000 jobs soon after buying the casino-hotel in January 2007. That soon led to problems. Guests complained of filthy hotel rooms, overflowing toilets, bedbugs, roaches and dust. Some slot machine winners also had to endure long waits for jackpot payouts.
Tropicana Entertainment has new management and is trying to convince regulators they are once again capable of holding an Atlantic City casino license. The Tropicana is scheduled to be sold soon at a bankruptcy court auction but the sale process has hit repeated snags. Tropicana hired Hornall Anderson of Seattle, which has done branding campaigns for Madison Square Garden, Seattle’s Space Needle and large corporations.