The product of more than 18 months' work, the Cash Express Hyperlink was installed on the casino's system jackpot engine, another first for Aristocrat Europe's technical team.
Julie Witherby, Aristocrat Europe's recently appointed Product Marketing Manager, was part of the quartet of Aristocrat executives who attended the launch. She commented: “It was an expertly executed event totally in keeping with the stylish environment of the Grand Casino Luzern.”
“The casino's consumer marketing and communications were exemplary and worked fantastically well in building anticipation and bringing players through the doors. It was great to be part of such a slick and momentous event,” Witherby added.