For an undisclosed sum

Dransfields acquires Reflex, bringing two leading UK independents together

Quentin Stott, Managing Director of Reflex (L) with Chris Haley, Managing Director at Dransfields.
2019-06-14
Reading time 1:40 min
The transaction, which will see the Reflex senior team led by Quentin Stott remain in place, represents the coming together of the UK’s largest independent machine operator and the UK’s largest independent gaming machine manufacturer.

Two of the UK industry’s independently owned companies have joined forces, with confirmation that Dransfield Novelty Company Limited has acquired the entire issued share capital of Gameco Holdings Limited, owners of Reflex Gaming, for an undisclosed sum.

Dransfields Managing Director, Chris Haley, commented: "Dransfields and Reflex have had an excellent relationship for many years and the acquisition is a perfect fit for Dransfields, securing as it does, UK manufactured machines supply for existing and future customers. It is a great strategic fit which will enable Dransfields to explore further opportunities within the UK gaming machine industry. I look forward to working with Reflex in this exciting new phase for the company."

Quentin Stott, Managing Director of Reflex said: "We have always been fiercely independent and proud to be British owned. Our new ownership under Dransfields keeps both of these values in place and provides us with the investment and opportunity needed to further develop the company."

He added: "Over recent years, the low stake gaming machine sector has seen a number of high profile international acquisitions of UK gaming machine manufacturers and operators. This has resulted in the creation of some polarised and powerful groups of vertically integrated supply lines to the pub retailers and motorway service stations. The newly combined businesses of Dransfields and Reflex creates a new and credible alternative for retailers.

"Over the past 15 years, I have enjoyed exceptional support from our customers and suppliers as well as from a talented and loyal group of employees for which I am truly grateful. I am delighted to confirm that Mat Ingram becomes a Director of Reflex and I look forward to addressing the many new opportunities that lie ahead for the combined companies."

Established over 70-years ago, Dransfields remains family owned with third generation, Robert Dransfield the current Chairman of a business that turns over in excess of £23m a year.

Established in 2004 by Quentin Stott and Simon Dawson, Reflex grew quickly through the advent of Section 16/21 machines with products such as Fortune £500, and also trail blazed lottery machines in private members clubs leading to the introduction of the category B3A machine under the 2005 Gambling Act.

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