he Massachusetts Gaming Commission will be using the Responsible Gambling Zone to curate an interactive display and showcase programs and measures, including its own GameSense initiative which combines recommendations on responsible gaming with interactive tools and exhibits meant to engage patrons both within casinos and through various digital platforms.
"As gambling, sports wagering and interactive gaming expand across new states and with the emergence of new channels, ICE North America will be harnessing the influence of the internationally recognized ICE brand, to keep attendees fully up to date with the latest information necessary to ensure a safe gaming environment and to protect consumers who are at risk." Ewa Bakun, Clarion Gaming’s Head of Industry Insight & Engagement, and the person responsible for organizing the Responsible Gambling Zone, explained.
The Responsible Gambling Zone at ICE North America follows in the footsteps of the Consumer Protection Zone at mother show, ICE London, which has grown in size and influence since its launch in 2018.
"The RGZ underlines Clarion’s commitment to providing insight and information on one of the most important topics across both emergent and mature gaming markets. Although we are not part of the operating community we also have a responsibility to serve as a forum for discussion and knowledge exchange," Ewa Bakun continued.
ICE North America is also inviting operators to donate to RGZ and thus demonstrate how their commitment to social responsibility is part of their culture.
"We are excited to work with the industry and to give something back. The proceeds raised from the Zone will go to a cause which protects the most vulnerable in the region. Clarion has a goal to make this zone into a fundamental cog in the ICE North America experience and I would like to hear from gaming stakeholders who wish to be involved as donors and thus be profiled as supporters of Responsible Gambling through pre-event, post-event and onsite promotion at the same time as helping to shape the course of social responsibility in North America," she concluded.