International edition
October 17, 2018 | Edition Nº3596

Both companies will engage in extensive co-branding and cross-promotional efforts

Boyd Gaming and FanDuel partner on U.S. mobile sports wagering

Boyd Gaming and FanDuel partner on U.S. mobile sports wagering
FanDuel Group will establish and operate mobile and online sports-betting and gaming services under the FanDuel brand in the states where Boyd Gaming is licensed.
United States | 08/03/2018

Boyd Gaming and Paddy Power's FanDuel announced Thursday that they have entered into a strategic partnership to pursue sports betting and online gaming opportunities across the United States.

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he partnership brings together two of the largest and most geographically diversified companies in the gaming entertainment industry. Boyd Gaming is one of the largest and companies in the gaming industry, and will operate 29 casinos across 10 states upon the completion of two pending acquisitions. With eight million customers and a presence across 45 states, FanDuel Group is one of the largest online sports destination in the United States, with a range of products and experiences for all sports fans.

The partnership comes after other recent agreements that broaden the reach and size of major players in the new U.S. legal sports betting market, which is beginning to take shape in the wake of a May court decision allowing states to legalize the wagers.

Under terms of the agreement, subject to state law and regulatory approvals, Boyd Gaming will establish a presence in the online gaming and sports wagering industry by leveraging FanDuel Group's technology and related services to operate Boyd Gaming-branded mobile and online sports-betting and gaming services. In turn, FanDuel Group will establish and operate mobile and online sports-betting and gaming services under the FanDuel brand in the states where Boyd Gaming is licensed.

"Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalize as sports betting and online gaming expand across the country," said Keith Smith, President and Chief Executive Officer of Boyd Gaming. "By joining forces with FanDuel's nationally-known brand, as well as their considerable technical expertise and resources, we will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment. We will also see immediate benefits from our cross-marketing agreement with FanDuel, introducing millions of FanDuel customers to Boyd Gaming's properties nationwide."

"With more than 40 years of experience, Boyd Gaming is a leader in the gaming and entertainment space, and a natural partner as we continue to build a leading position in the sports betting market," said Matt King, Chief Executive Officer of FanDuel Group. "There is incredible momentum in the sports betting space and we look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States."

This agreement will cover all states where Boyd Gaming holds gaming licenses currently and in the future, excluding Nevada. It also covers states included under Boyd Gaming's market-access agreement with MGM Resorts International. Upon completion of Boyd Gaming's pending acquisitions of the four Pinnacle properties and Valley Forge, Boyd Gaming will have access in 15 states nationwide, representing more than 36% of the U.S. population.

The two companies will also engage in extensive co-branding and cross-promotional efforts. FanDuel Group will market Boyd Gaming properties through its existing daily fantasy sports service and future interactive sports betting and gaming services, while Boyd Gaming will promote FanDuel's products to its customer base. FanDuel Group will also provide Boyd Gaming customers access to its existing product line.

 

 

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