he official launch reception of ICE Africa, which marks the first occasion in which the ICE brand has been extended beyond its London, UK, home, will be held in the Pyramid Bar, ExCeL London on the Tuesday of ICE (6 Feb), from 6 pm to 7.30 pm, and is an invitation-only event.
ICE Africa, which will comprise an exhibition and co-located ICE VOX style conference dedicated to the development of the domestic industry, marks the first occasion the ICE brand has been extended beyond its London, UK, home. The launch reception will provide an invaluable opportunity to network with industry leaders and international stakeholders who have a mutual interest in the successful development of a sustainable gaming industry in Africa.
Commenting on the extension of the ICE brand into Africa, Kate Chambers, Managing Director of Clarion Gaming, explained: “Whilst the scale of ICE Africa will not be the same as ICE London, we will be bringing the same level of commitment, thinking, creativity and professionalism that has made ICE London the world’s favourite B2B gaming event. There has already been a significant uptake for the launch reception where attendees can participate in key conversations and build important working relationships with the stakeholders of key African regions during their time at ICE London.”
She continued: “We launched in Africa following requests from the industry for us to develop and organize a professional showcase that the continent could be proud of. Similarities with ICE will be based around the standards of organization, of content and of professionalism that we are bringing to this new event brand. Whilst there is huge growth in Africa, it takes many decades of nurturing to develop an event anywhere close to the scale of ICE, which in 2018 will comprise over 500 exhibitors occupying 43,500 sqm of net space.”