llied Esports has announced that it will celebrate a grand opening on March 22, at Luxor Hotel and Casino. Additional details regarding the big debut will be announced at a later date.
“Esports Arena Las Vegas is the cornerstone of our property, brand and content development and will allow us to engage esports communities, brands and stakeholders like never before,” said Jud Hannigan, CEO of Allied Esports. “With Las Vegas rapidly becoming a hub for esports, Esports Arena Las Vegas at Luxor will be the city’s home for competitive gaming and interactive entertainment.”
Allied Esports also announced an exclusive partnership with HARMAN Professional Solutions, a leader in audio, video, lighting and control systems, including networked AV (AVLC), for Esports Arena Las Vegas. HARMAN Professional has created a uniquely designed product solution for the new arena, including AVLC products from its brand portfolio including JBL Professional, Martin Professional, AKG Acoustics, AMX, Crown International, BSS, and dbx Professional. The agreement covers the integrated AVLC systems for the 30,000-square foot venue and production studio.
“We are proud to be chosen by and aligned with Allied Esports whose development of the Esports Arena Las Vegas further solidifies their leadership position in the massively growing competitive gaming space,” said Mark Aichele, Director of Hospitality & Broadcast Business Development for HARMAN Professional Solutions. “By exclusively bringing a HARMAN audio, video, lighting and control solution to the Esports Arena, we will deliver a completely immersive experience to powerfully connect the fans to the games.”
Allied Esports and Esports Arena have partnered with Luxor to transform the former nightclub space into a multi-level arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high-stakes matchups in a setting designed to deliver an unparalleled fan experience. In December, Allied Esports and world-renowned chef Jose Andres’ ThinkFoodGroup announced a partnership to create the first gaming-inspired food and beverage menu at Esports Arena Las Vegas, the flagship location of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.