International edition
January 23, 2018 | Edition Nº3410

The Austrian operator is celebrating its 25 years this year

AMATIC will share its gaming portfolio at ICE London 2018

AMATIC will share its gaming portfolio at ICE London 2018
"AMATIC enjoys the reputation of being a strong innovator in the industry – with the foresight and the willingness to create new solutions, based on future needs," states Tatjana Bauer-Engstberger, chief director of the AMANET division.
United Kingdom | 01/11/2018

"AMATIC is a company that has helped define MULTI GAME throughout the years. All games are in HTML5 format, thus available on online and mobile devices. Each game is and tested in the land-based gaming segment before entering the online market. This vast experience, based on the flair for design and proven mathematics within MULTI GAME, gives those games the benefit over games designed purely for the online market," states Mrs. Tatjana Bauer-Engstberger, chief director of the AMANET division.

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n their latest press release circulated this week, AMATIC Industries assured "being proud to ensure that its customers to access their best-loved games in the online gaming market as well." Visitors to the forthcoming ICE ExCel will be able to get first hand information on AMANET. AMATIC Industries will be exhibiting at ICE Totally Gaming at the ExCel London from 6th to 8th of February 2018 from the new stand location # S4-240.

Indeed, AMATIC Industries is celebrating 25 years in business during 2018. Based in Austria, in the centre of Europe, AMATIC is a company that has helped define MULTI GAME throughout the years – from its humble beginnings to its present day omnipresence. Indeed, video-based Multi Game is standard today in many gaming jurisdictions yet that was not the case 25 years ago. AMATIC Industries was founded in 1993 with the clear focus on MULTI GAME. 25 years of innovation and success have followed.

This strength in the land-based sector has become a clear reason for success in the online gaming market. All AMATIC online games have proven themselves in the land-based segment in the first step. This experience and clear flair for games design (all are created in-house) has led to the natural progression in online gaming.

The online gaming division was the fastest growing in 2017. Acknowledging the importance to the company’s long-term growth plan, the online games carry the title AMANET.

Thus, AMANET brings the renowned AMATIC game library online. All games are in HTML5 format – meaning that they can be played on online and mobile devices. Each game has been tried and tested in the land-based gaming segment before entering the online market. This vast experience, based on the flair for design and proven mathematics within MULTI GAME, gives those games the benefit over games designed purely for the online market. Only successful games from the AMATIC land-based segment find their way to the online portfolio. This includes many favourites, such as Arising Phoenix, All Ways Fruits, Billy’s Game, Bells On Fire and the ‘Hot’ series like Hot Neon, Hot Scatter and Hot 27. Naturally the game content is regularly updated with further new exciting titles.

The entire AMANET game portfolio has been tested for play in all major browsers and on most common devices. It is multilingual and has already been approved by multiple jurisdictions, which means that game integration for online gaming providers is very simple and flexible. To sum up, AMANET makes it possible to play anytime, anywhere and on any device.

The number of people who can enjoy AMANET games has risen sharply in 2017 as AMATIC Industries was awarded with the rights to market its online games in a number of jurisdictions, including the UK, Malta, Romania, Spain and Colombia. A range of new and completely in-house developed games will be introduced to the global gaming market at ICE, "covering a wide range of tastes to ensure that all kinds of players can continue to enjoy the new AMATIC games," according to the operator's latest press release.

"AMATIC enjoys the reputation of being a strong innovator in the industry – with the foresight and the willingness to create new solutions, based on future needs. This explains the popularity of the AMATIC gaming machines, the Performer Grand Arc (PGA) slant top and the AMAROX C24 upright. Both stand out through their exquisite, curved features," explains Mrs. Tatjana Bauer-Engstberger, chief director of the AMANET division. "AMATIC Industries is also renowned for its electronic multiplayers. Indeed, with many years experience and innovation in the development and production of electronic roulette solutions – the Roulette Grand Jeu 24HX will be taking centre place as well at ICE. 2017 was a very special year for this division as AMATIC celebrated selling its 1000th Roulette Grand Jeu in Spain."

Looking to the ICE, Bauer-Engstberger states, “Our track record proves that our strategy is correct. We naturally have a strong foundation in land-based given that we have been in business for a quarter of a century. Many players know our games and are very pleased when they can play them online as well. The ICE is the perfect chance for anyone interested in our online games to get to know the opportunities when working with AMANET. We are here to advise you!”

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