cientific Games implemented the new gaming systems technology for the Danish Lottery after winning the competitively bid gaming systems contract from an incumbent supplier. The conversion from the Lottery's legacy system to the new system went live earlier this year, supporting Danske Spil's multi-channel environment which integrates sales across a network of 3,200-retailers, including 5,000 supermarket in-lane point-of-sales, as well as mobile and internet.
The systems conversion, which significantly advances the Lottery's retail, web and mobile channels, is an integral component of Danske Spil's business plan for the coming years. The new technology from Scientific Games positions the Lottery to respond quickly to changes in the marketplace and offers the Lottery flexibility to add future sales channels. Under the new contract, Scientific Games will provide 24-hour a day systems' operations from its fully redundant European centralized data centers.
Susanne Mørch Koch, CEO, Danske Spil, said, "We knew that we were looking for a flexible, channel-agnostic system for our Lottery. Our strategy for the lottery market is aggressive and progressive, and a new system is a core part of that strategy. We need our technology platforms to be scalable, so that we can ramp up or down and add hardware components that would not require replacing the entire system. This has been a must-have requirement for our new lottery solution."
Following the successful go-live, the system has been enhanced to launch the newest version of VikingLotto, a popular multi-jurisdictional draw game in the Nordic and Baltic regions of Europe which went live earlier this year. Scientific Games also supplies instant games to Danske Spil.
Pat McHugh, Scientific Games' Senior Vice President, Global Lottery Systems, said, "Danske Spil is a leading innovator in the European lottery market. There is a great deal of excitement and collaboration surrounding this conversion, as we expand our support to welcome Danske Spil to the Scientific Games' Lottery Systems family. Scientific Games has aligned with Danske Spil's business goals to deliver our most advanced, open architecture system in Denmark with flexible, scalable technology that will support the Lottery's growth."