he development, which has been driven by demand for stand space by both existing and new exhibitors, represents the sixth consecutive year of growth for the London event.
Kate Chambers, Managing Director of Clarion Gaming, said, “This is great news for gaming organizations who we know want a stand out, flagship event that showcases the world’s leading innovators from every gaming vertical. By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry.”
She added, “Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers, which in 2017 travelled to ICE from 151 jurisdictions.”