International edition
December 14, 2017 | Edition Nº3383

After six-month trial

Caesars reportedly drops skill-based games

Caesars reportedly drops skill-based games
The more than 21 games installed at the properties were removed after they failed to make enough money to cover vendor fees, said Melissa Price, senior vice president of gaming enterprise for Caesars Entertainment.
United States | 06/13/2017

The more than 21 games installed at the properties were removed after they failed to make enough money to cover vendor fees, said Melissa Price, senior vice president of gaming enterprise for Caesars Entertainment.

Caesars’ first offering was Danger Arena, a first-person shooter that requires players to shoot monsters.

“We all understood that we were learning and experimenting,” she said. “It was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.”

Skill-based gaming was billed as a way to attract the millennial market to the slot machines.

From skill-based gaming to e-sports, the city’s casino industry has looked for ways to entice millennials, those born between 1980 and 2000, over the past couple of years.

Numbering 75.4 million, millennials have overtaken baby boomers as America’s largest generation, according to U.S. Census data. Their buying power, which ranges as high as $2.5 trillion, is expected to overtake boomers’ by 2020, which makes them a popular target for businesses.

Overall, slot revenue at properties in the resort is on the decline.

In 2015, slot revenue totaled more than $1.73 billion. In 2016, that number had dropped by $19 million to more than $1.71 billion, according to state gaming records.

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