International edition
November 23, 2017 | Edition Nº3372

Platform integrated into Playtech offering, using game mechanics, machine learning and behavioral economics

Playtech and Captain Up agree strategic partnership

Playtech and Captain Up agree strategic partnership
Playtech has secured a strategic partnership with Captain Up, a real-time engagement and retention platform, that will enable licensees to further incentivize, analyze and reward their players using gamification, social and communication tools.
United Kingdom | 02/20/2017

Playtech has secured a strategic partnership with Captain Up, a real-time engagement and retention platform, that will enable licensees to further incentivize, analyze and reward their players using gamification, social and communication tools.

C

aptain Up has carried out a series of successful partnerships with gaming operators, showing positive results. Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system. This will allow Playtech licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.

The Captain Up platform employs social gaming mechanics to increase player engagement and lifetime value. These include challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and more, all in real-time, and customized to a specific operator and player journey. The platform also offers operators an easy- to-use web based back office to monitor, manage and analyse player actions.

● Increase revenues by maximizing user engagement and levelling-up brand loyalty

● Real-time communication with individual players and groups

● Social interaction, introducing leaderboards, activity feeds and more

● Enhance player loyalty & personalise player engagement by always knowing what to offer based on real-time insights

Shimon Akad, COO, Playtech, said, “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

Uri Admon, Founder and CEO, Captain Up, added, “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Thank you for registering to our newsletter.
Most popular
Follow us on Facebook