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September 18, 2018 | Edition Nº3575

Danish firm will take 60% stake in the company

Danske Spil acquires majority stake in fantasy sports platform Swush.com

Danske Spil acquires majority stake in fantasy sports platform Swush.com
Danske Licens Spil, the online gaming subsidiary of Danish state-owned gaming operator Danske Spil, has acquired a majority stake in fantasy sports platform provider Swush.com.
Denmark | 07/08/2015

Danske Licens Spil, the online gaming subsidiary of Danish state-owned gaming operator Danske Spil, has acquired a majority stake in fantasy sports platform provider Swush.com.

A

lthough the financial details of the agreement were not disclosed, it has been confirmed that Danske Licens Spil will take a 60% stake in the company. Founded in November 2000, Swush.com provides seasonal fantasy sports games to a host of major media groups across Europe.

The company’s current customer list includes the likes of Aftonbladet in Sweden, the EMEA arm of pay-television broadcaster ESPN, as well as pan-regional broadcaster Eurosport in a number of countries.

“The acquisition will ensure a closer cooperation between Danske Licens Spil, which operates in the regulated Danish gaming market, and Swush.com that offers a host of product development services,” Danske Licens Spil director Niels Folmann said.

Ole Christensen, co-founder of Swush.com, added: “We have worked closely with Danske Spil for many years; there are many synergies and a lot of strong growth potential. With Danske Spil, we will have a strong partner who can strengthen our business and help us achieve our goals.”

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