n the deal Playtech will supply content across more than 4,300 interactive gaming terminals. In August it will begin delivery of a suite of interactive retail gaming content designed specifically for the Norwegian Belago (bingo halls) and Multix (retail) environments.
The company, under Playtech subsidiary Videobet Interactive Sweden, is one of three suppliers selected to provide new content for all Norsk Tipping interactive gaming terminals. The duration is for an initial two-year period that includes an option for two further one-year extensions.
Shimon Akad, chief operating officer at Playtech, said: “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. We’re delighted both with the outcome of the procurement process and scoring highest among our competitors."
He added: “The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”
Lene Finstad, executive vice president of product and brands at Norsk Tipping, said: “We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way.”