Pearson will take up the new position in May.
Lottoland CEO Nigel Birrell said: "We're delighted to welcome Laura on board to lead our corporate affairs team, and have no doubt she will be an invaluable addition to our organization.
“Our ever-expanding lottery betting offer continues to entice new waves of customers and brings with it new challenges. As such it is crucial we employ top talent to ensure success across the board. Laura will help us do just that."
Pearson added: “Lottoland's UK and its global operations are a fascinating example of innovation within the betting industry, and I am really looking forward to joining.
“It's an exciting time for Lottoland and I am looking forward to helping the business continue this growth throughout 2017 and beyond."