Mark McGuinness has more than 19 years’ experience in digital marketing director roles within the iGaming industry. He is the co-founder of esportsbet a consultancy and resource for gamers and sports bettors who wish to start betting on eSports.

Mark McGuinness
Isle of Man | 15/06/2016
Artificial intelligence or machine-based learning used to be something the general public associated with Hollywood movies such as the Terminator franchisee, more fantasy than fiction. The movies infamous quote ‘The Skynet Funding Bill is passed. The system goes on-line August 4th, 1997. Human decisions are removed from strategic defense. Skynet begins to learn at a geometric rate. It becomes self-aware at 2:14 a.m. Eastern time, August 29th. In a panic, they try to pull the plug.’ To coin another successful sci-fi program quote The X-Files, ‘The Truth Is Out There’. Yes, folk’s artificial intelligence or machine based learning is prevalent whether we realize it or not as the case may be!
Isle of Man | 17/05/2016
Mainstream gambling operators are in a race for the first mover market advantage by adding eSports betting services to their 24-hour betting options menu. Shall the addition of eSports betting products to their platforms convince the digitally connected millennial audience to sign-up? Industry eSports and digital betting consultant Mark McGuinness explains some of the marketing challenges.
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