Roberto is a seasoned market research professional who is skilled in creative problem-solving and discovering insights gleamed through an open minded and structured approach using qualitative market research methods.

Prior to joining YWS, Roberto spent five years with International Game Technology. At IGT he played a leadership role in the scoping, development and execution of the company’s consumer insights group. Prior to this role, he was a Leadership Development Associate at Las Vegas Sands. 

Roberto has conducted market research with a wide variety of consumer types. He has moderated hundreds of in-depth interviews and focus groups with consumers and industry professionals. Foreign markets he has conducted primary research in include: Argentina, Bolivia, Costa Rica, Colombia, France, Macau, Mexico, New Zealand, Panama, Paraguay, Peru, The Philippines, Singapore, Uruguay, and Vietnam.

Roberto holds a BA in English Literature from The George Washington University and an MBA from The University of Southern California. While at GW, Roberto was also an intern at The White House.  

Roberto Coppola
United States | 24/01/2016
How to engage with millennials has become the most talked-about topic among gambling operators. Robert Coppola outlines that casinos should study younger prospective consumers and contemplate how they can potentially get them to spend money.
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