At AGE, IGT premiered its Ignite Innovation Lab – demonstrating how customers can better manage a patron’s experience in their venue with new tools and technologies that drive loyalty, improve customer service and fire up their bottom-line.
“AGE this year proved to be bigger and better, and not just for the Expo as a whole, but also for IGT”, said Nigel Turner, Head of Marketing, IGT Asia Pacific, “we had a significant increase in visitors to our stand to see the new line up of approved games such as Hyper Hits and Prize Disk Elephant King. Plus we had well over 80 venues visit our Innovation Lab presentations showing the current and future direction of systems technology – more than we had planned for.”
IGT has been re-building its business in Australia and at AGE the company displayed its revitalised strategy which delivers new approaches for ANZ gaming. IGT’s new ideas are the spark for new styles of game play, giving players new choices and operators more opportunities to fire up their business.
The innovative Prize Disk feature is common to both games and features right to left scrolling prizes above the reels that can be won on any spin.
One of the hottest launches is IGT’s new Hyper Hits theme with three games. Hyper Hits takes flexibility to a new level. For instance, the games will be available as either a link or as standalone progressives. Plus operators can choose multiple denomination and RTP options, and six jackpot start-up options, while players can win five different bonus prizes plus jackpots and regularly occurring features.
It's not just games that ignited a new direction for the industry, IGT’s Advantage Club system is delivering remarkable leaps in performance for Australian venues.
“As always AGE is the focal point for our industry and it was good to see the market responding so well to the new venue and the products we launched. We look forward to next year – which we think will be even stronger”, said Turner.