Exclusive interview with Christophe Sorel, founder of CasinosAvenue.com

“Almost half of our audience is comprised of Millennials”

According to Sorel, "Whereas casinos have improved their amenities, the games currently on offer need to evolve drastically. I’m not talking about table games, but slot machines. Gaming manufacturers like Gamblit Gaming are doing a fantastic job by bringing new, innovative skill-games onto casino floors."

France 
| 18/05/2017

CasinosAvenue.com was founded in July 2015 by 28-year-olds Siwei Huang and Christophe Sorel. Their goal was to build a reference platform that helped players while delivering an innovative service for casino marketers. Since its birth, Paris-based CasinosAvenue.com has considerably expanded its team. Today, the platform reaches 100,000 users per month with rising traffic volumes on mobile devices.

What is CasinosAvenue all about? What was the void you saw out there that the company could fill?

CasinosAvenue is about helping players in the casino world. Back when I was travelling around the globe to play poker tournaments, I would go online to search for information about nearby casinos, and to my surprise I couldn’t find accurate and reliable data.

There weren’t any quality platforms out there, providing up-to-date information about gaming facilities across the world. That’s how we came up with CasinosAvenue.com, to fill that void. At the moment we have 3,500 casinos on our Data Base.

CasinosAvenue also has a blog dedicated to players that contains a ‘Free Games’ section where bettors can access the best and latest slot games available online.

Our aim is to gather the maximum of players on the site by creating the best platform for them, and feature an innovative mass market business development service for casino marketers.

What are the benefits of using CasinosAvenue for both operators and players alike?

We bring the best of both worlds. A reference platform with great UX, games and geolocation tools for the players, and the opportunity to launch campaigns to advertise with our audience for industry operators.

We have a premium subscription service that allows them to boost their online presence by appearing first in the search results and by displaying Ads to every player located within a driving distance of their gaming facility or at a countrywide / statewide plan.

The premium subscription also allows land-based casinos to add media, photos, 360° visits and information to their web pages as well as their current promotions in 6 different languages.

How does CasinosAvenue comply with local legislations?

We have adapted our platform according to legal requirements. CasinosAvenue only operates on regulated markets where online gaming is allowed.

In our ‘Free Games’ section, we provide a short list of reputable online casinos – many of which have partnered with us-.

How's the expansion progressing and what are your short-term goals?

At the moment, we’re reaching 100,000 monthly users, with rising traffic volumes on mobile devices.

Considering we recently added 4 new languages (Simplified Mandarin, German, Italian and Spanish) to the existing English and French versions, we expect to generate a higher volume of traffic in the near future.

Also, we have mobile apps underway, which are slated to be released in June.

On a business development side, as we work with famous groups and independent casinos mainly in France and Europe, we aim to build new partnerships with more land-based casinos.

How do you assess the current state of the global gambling industry and its failed attempts to bring younger demographics into the casino floors? Can this change with CasinosAvenue, considering it's a traffic generation tool that aims to attract new players to land based casinos?

Half of our audience is comprised of Millennials.

I reckon younger generations want a different gaming experience than the one their parents enjoy. Whereas casinos have improved their amenities, the games currently on offer need to evolve drastically. I’m not talking about table games, but slot machines. Gaming manufacturers like Gamblit Gaming are doing a fantastic job by bringing new, innovative skill-games onto casino floors.

For more information, contact [email protected]

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