Exclusive interview with Staffan Cnattingius, Sales and Accounts Manager South America, Play'n GO

An all-new version of Play'n GO's land-based system to hit the Latin American market

Cnattingius told Yogonet the company is "well on our way after a brilliant 2016."

| 10/01/2017

As confirmed to Yogonet by Staffan Cnattingius, “the new system will link seamlessly with our online offering and operators of all shapes and sizes are set to benefit from our latest innovation.”

How has your participation in SAGSE 2016 and other Latin American exhibitions impacted your business?

SAGSE is a fantastic show and one that is of growing importance to the global gaming industry. When we prioritized taking our premium content into South America and the wider Latin American region, we knew how critical having a physical presence at shows like SAGSE and FADJA would be to our success.

However, even we have been surprised at the level of interest our attendance at SAGSE has brought to our company and suite of products. We are in the unique position in that we can cater for both land-based and online operators, and with the wide variety of market conditions found in the region, it has been helpful to be able to offer something for everyone.

In a 2016 interview, you mentioned Play'n GO was to have 100 games available to land-based Latin American operators by the end of the year. With that being achieved, what's next for Play'n GO in the region?

We’ve made a concerted effort from a product development perspective to produce localized games that appeal to Latin American players. Titles such as Samba Carnival and Aztec Princess were instant hits when released. Similarly, the reception to our unique VideoBingo games – Bug’s Party and Flying Pigs – has confirmed that our decision to develop titles with specific markets and customers in mind was the correct one.

The year ahead stands to be one of our most exciting yet as we will bring an all-new version of our land-based system to the Latin American marketplace. The new system will link seamlessly with our online offering and operators of all shapes and sizes are set to benefit from our latest innovation.

How would you describe the progress of your push into Latin America?

We are pleased with our progress in Latin America so far, but there is much more to come from Play’n GO.

It was never our goal to initially flood the region with our premium content, rather we are making considered steps that are borne out of our understanding of the varied markets and regulatory stances

Play’n GO is known throughout the global gaming industry as a provider of premium products and services, and our ability to create content tailored to specific regions, markets and operators has stood us in good stead to date.

Ask me the same question this time next year and I hope to be able to report that Play’n GO are one of the leading content providers in the region. I’m confident we will be, as we’re well on our way after a brilliant 2016.

What novelties can we expect for 2017?

When we last spoke in June, I hinted at a new VideoBingo title that would change the way the industry thinks about localised content. In Flying Pigs and Bug’s Party, we were true to our word and operators all across the region have been delighting their players ever since.

I can’t give away too much about our plans for the year ahead, of course, but I will say that Play’n GO’s stand at ICE in London is going to be amazing and full of experiences that many Latin Americans will find familiar. Do make sure you come and see us at N3-410.

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