VGMs to launch at all Caesars AC properties

GameCo's skill-based video game gambling machines go live in Atlantic City

The premier game, titled “Danger Arena” is a first-person action video game in which player skill determines the payout.

United States 
| 03/11/2016

The skill-based video game gambling machines created by GameCo, Inc., are now up and running at Harrah’s Atlantic City.

Beginning in November, VGMs will launch at all Caesars Atlantic City properties, with 21 machines operating at Caesars, Harrah’s Resort, and Bally’s Wild Wild West. The premier game, titled “Danger Arena” is a first-person action video game in which player skill determines the payout. This is the first skill-based video game gambling product ever approved by any regulator in the United States.

“I spent my summers growing up playing video games at the arcade on the Boardwalk in Atlantic City. It’s a unique honor to be bringing the first-ever skill-based video game gambling products to launch in Atlantic City with Caesars Entertainment.” said GameCo co-founder and CEO Blaine Graboyes. “Our goal is to create a VIP experience for gamers and the casino is the perfect destination. We envision a bright, revitalized future in Atlantic City as a new generation of gamers find their way here.”

GameCo and Caesars share a vision to create a destination for the future of casino customers, combining the entertainment, engagement and excitement of video games, esports, and gambling. The VGMs will be set up in high traffic, prominent locations in all three Caesars properties, with three triple-unit carousels at Harrah’s Resort, two at Caesars, and two at Bally’s Wild Wild West.

“Caesars is excited to celebrate the launch of the world’s first skill-based video game gaming machines at Caesars, Harrah’s Resort and Bally’s Atlantic City,” said Kevin Ortzman, President of Caesars and Bally’s, and Rick Mazer, President of Harrah’s Resort, in a joint statement. “The debut of these innovative machines, exclusively at Caesars resorts in Atlantic City, further positions us as a destination of choice for both loyal customers, and the next generation of customers alike.”

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