"Bally participation in SAGSE reflects the enthusiasm generated by the regional growth of the industry"

What products will the firm be presenting in SAGSE Buenos Aires 2008?

We will be showcasing more that 40 unique game titles in ALPHA Elite cabinet. One of the most attractive games will be the Power Strike series that gives the option to casino operators to include the cost of deluxe articles -as a motorbike, a yatch, a car or holidays- in the current operation of the game. This way, it allows to configurate the cost of the article inside the top prize of the machine, as if it was cash money.

Another progressive product that will be exhibited will be Reel Money, which gives the chance to players to win the five top prizes in just one spin, including the top prize that starts in $ 25.000.

A novelty that will be shown is CineReels cabinet, based in the wide-screen cabinet

CineVision. The new CineReels presents the first games with a seven-reel configuration worldwide. Besides, it includes another novelty to the industry: the “reel-top” characteristic, which brings the player the control of the game. Once the player spins the reels, the player may stop immediately all the reels touching the button “Spin”, at any time of the game. This way, the player may establish its own rhythm on the game, so it has a certain control on it.

Why did you decide to participate in the event?

Our participation in SAGSE reflects the Bally focus in the international market and the enthusiasm generated by the growth in the regional industry. We will exhibit a variety of games and cabinets with attracting features for our players. The variety of our range of products adapts to the different needs of the casino industry in each of the South American countries.

What are your expectations?

Our expectations with SAGSE are to show the commitment to put the customer always in the first place. It can be seen through our modular games, in the development of our products and in the highest customer service level. Our aim is to bring products that are profitable in their casinos.

What balance can you make and which plans or goals do you have for 2009?

The regional growth of Bally during the last three years has been fabulous, specially based in Alpha technology. This solid base allows a constant innovation and development in games, as shown in SAGSE exhibition. Our aim for 2009 is to continue with new releases, to consolidate Bally position as leader of the industry.