“We are looking at a breathtaking 3,000 products being launched at IGE”
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Julian Graves, Clarion Gaming Exhibitions’ Managing Director
What are your expectations for this year's IGE? After a huge marketing campaign, how many countries will be represented and how many exhibitors will be at the show?
There's no doubt that the gaming industry as a whole will be pleased to have seen the last of 2009 and equally pleased to look ahead to the challenges of a new and hopefully much better year. If you are in gaming I can't think of a better way to start 2010 than at Earls Court on January 26th.
The anticipated 20,000 industry professionals travelling to Earls Court from 100 plus nations will be presented with 400 of the world's most respected gaming suppliers drawn from 50 countries. The line-up reads like a 'who's who' in gaming covering every aspect and every form of delivery. It's the sheer breadth of international participation that really takes your breath away and which makes IGE genuinely unique.
On the day prior to the exhibition we are proud and delighted to co-host with the European Casino Association the second International Casino Conference which will be an unmissable event for anyone involved in the casino sector.
As you mentioned, this has been a massive marketing campaign, we recognise that we have to win people's custom and the entire team at Clarion has worked really hard throughout this campaign. We remain very confident that despite the recession, IGE 2010 has all of the necessary credentials to be a really strong gaming super show.
How many debut exhibitors will be on show?
From a land-based casino perspective visitors will be able to see some 33 first time exhibitors drawn from 18 countries bringing with them a whole host of fresh ideas to benefit the operator's bottom line.
The casino debutantes, whose combined exhibit space will total more than 1,000 square metres, join a further 53 remote gaming specialists also making their IGE debut within the ICEi section of the exhibition. To have so many new exhibitors is great news for visitors and is clear evidence that the show remains fresh, relevant, and alive. New exhibitors frequently challenge convention - which is also good news for the business and for our visitors.
What is the aim of the Innovation Showcase initiative and what does it consist of?
We are constantly looking at ideas to bring greater value to our exhibitors and the Innovation Showcase is an example of that commitment. Very simply we have created an area in a busy section of the show floor and handed it over to exhibitors to make 30 minute presentations. It gives exhibitors an unrivalled opportunity to highlight product launches, unveil new technologies or brief show attendees on their business solutions. The showcases run for the duration of the exhibition starting at 11am each morning.
What are the main trends in terms of products and systems?
One of the beauties of this exhibition is that it's the event where trends start and begin. We are looking at a breathtaking 3,000 products being launched at IGE. The best thing is the knowledge that somewhere out in the legions of innovations, smart technology and great thinking there are products that will change the face of gaming possibly forever. Your question will be more relevant after the 2010 exhibition!
How do you face 2010? What are the challenges and opportunities that you, as IGE organiser, see for this new year? Recession forces companies to think differently, to re-energise their offering, to diversify and to behave differently. That's why exhibitions which provide a platform for discussion and re-evaluation are so critical during difficult times.
When the natural inclination may be to look inwards businesses really need to be looking outwards. Clarion is no different in that respect and if our customers hurt then we hurt. 2010 is going to be another challenging year but it is through working together and by meeting with colleagues at major international events such as the International Gaming Expo that we can as an industry plot a route for recovery.
I look forward to seeing as many of Yogonet's thousands of readers at Earls Court. Many thanks for your continued support.