“We are very happy with our vivePoker.es casino”
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Pedro Zaplana Pardo, Director of the Casino Division of Orenes Group, revises in this interview the first results obtained.
Almost a month and a half from the coming into force of the new online gaming regulated market in Spain, How do you see the industry? How have players responded?
Sincerely, we are very happy with the development of the business for the first month of activity. We have enjoyed a very good feedback considering we are a new operator without previous presence online and the gaming levels of our registered customers exceed our expectations and the average of the sector.
Which is the challenge of the online gaming industry in Spain in the short term?
As every new regulation, there are aspects that are pending to be included, such as slots, a very required product which has an important market share among the different products susceptible of being offered through a website dedicated to online gaming. Its future regulation, still without a defined date, is considered very positive, because it would bringa n important part of the income that the gaming websites will generate in Spain.
On the other hand, the great number of participants and companies that have obtained the license and have started operating or have the aim to do so, hinders the possibilities of obtaining profits individually in all the projects, so an adequate positioning strategy and commercial polict will be key to guarantee the survival of a few companies in a so competitive market as Spain.
Which has been the performance of vivelaSuerte.es casinos?
We are very happy, specially with our site vivePoker.es, where customers have responded very well to the initial promotions and welcome tournaments, generating a good liquidity and gaming environment. With regard to the development of the activity of our website viveCasino.es we must confirm that we have not had too much luck in gaming and the margin for the house has been rather inferior to the theoretical, which our customers will like, but the gaming volume leaves us satisfied.
In which way have Orenes and Recreativos Franco coordinated their efforts for this initiative?
Orenes Group, as in the rest of the operational matters related to the operation of casinos and games, develops the ordinary business management, although R. Franco, as shareholder, participates actively in the strategical direction, finance, initial processes and lobby, necessary in every new business.
What type of players do you target?
As a new company without a famous brand online, our main target are those customers that usually visit brick-and-mortar casinos and that could have inquietudes en el online. We will try to develop a good cross-sell strategy offline/online as unique competitive advantage that, from our facet of traditional operator we have compared to the already consolidated online companies.
Traditional operators which now have taken a leap to the online business, like us, have an important handicap, which it the position enjoyed by traditional “.com” operators, which, not paying local taxes, have managed to fund huge marketing companies that can now enjoy, after the regulation, of a position and knowledge acquired within the years, which leaves in clear disadvantage the new operators coming from the traditional sector, which could not have access to the development of online business before, due to their previous illegallity in Spain, an activity that dould have out in risk their traditional licenses.
What does the website offer consist of?
With the initial phase already released, we offer poker and all our casino games regulated by the Spanish remote gaming law, it means, roulette, blackjack and baccarat. Soon, after the summer, we have planned to launch sportsbooks and our bingo hall with the viveBingo.es brand in order to complete the rest of the regulated offer.
Which are your goals?
Among our initial goals there are, of course, knowing details of this new business for us, it means, to capture and internalize experience in the online gaming business, diversify our business lines and expand our gaming and leisure offer, as well as to protect our traditional customers offering those who wish so also the chance to play with us online. On a second phase, the aim will be to achieve stability and profitability for our online project.