“IGT’s potential is huge in the Asian region”
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IGT Corporate Marketing Manager, Nigel Turner, granted an interview to Yogonet.com.
How did the Asian market respond to the portfolio of games tailored to the specific demands of Asian markets?
G2E Asia showcased IGT's growing momentum in the market, after our investment – last year - in the most in-depth player market research conducted in Asia, with 1,000 player interviews across various properties, we launched a brand new Asia-attuned look and feel with over half the stand boasting games specifically designed for Asian players, in terms of maths, themes and languages.
We met all the major operators in Asia both before, and at, the show and their feedback was consistent, they can see that IGT is investing heavily in the region - with a new local team, with the market research, and at the show with the products they've been asking for. Our customers are welcoming our growth in the region to provide stronger competition which should result in better games and better performance for their venues.
What can you tell us about G2E Asia visitors’ quality?
The quality of the visitors was the same as last year, all the key operators were there.
Which Asian markets are your main target?
Our main targets in Asia are the larger established markets of Macau, Philippines, Singapore and South Korea. However, we also have significant investments in some of the newer regions such as Vietnam, Cambodia and Laos, and we are keeping a keen eye on the possibility of new markets opening up. We have local presence in Macau, Singapore and the Philippines from where we supply technical services as well as supporting our innovative systems product suite with the key venues across the region.
In your opinion, what is IGT potential in this fast growing market?
IGT’s potential is huge in the region. We are coming off a comparatively low base and so there is significant opportunity. Our customers are telling us that they welcome our growth in the region, as many are looking for a supplier with a truly global presence to work with to provide the scale and reliability of products and solutions they need to compete. The success of IGT’s recent MegaBucks deployment in Las Vegas Sands in Macau is an example of how this global strength can be applied quickly with strong performance results. We are aiming to double our market share within 24 months in key areas of Asia.