Microgaming launches new poker client on Ladbrokes

Microgaming said that 1Click Poker takes a new approach to getting new players active and playing online. Players opening the client are presented with three easily understandable decisions: real money or play money; ring game or sit ‘n’ go; and how much they’d like to buy-in for. One click confirms their choice and the player is immediately seated.

Built using Flash, 1Click Poker is Mac and PC compatible and can be played in a wide range of browsers. The release of 1Click Poker is a continuation of Microgaming’s overarching network strategy to attract and protect recreational players, and follows on from other recent initiatives including changes to the rake allocation method and a ban on datamining.

“It is with immense pleasure that we unveil this innovation to the industry,” said Andrew Clucas, Head of Poker at Microgaming Software Systems, the power behind the Microgaming Poker Network. “The concept driving our work on 1Click Poker is ’Everything a player needs, presented clearly and logically.’ We believe this new product will be hugely popular with operators and players alike.”

1Click Poker will also introduce several of Microgaming’s casino games and Multi-Table Tournaments in the coming months.

“We are very excited to launch 1Click Poker,” added Kate McLennan, Head of Poker at Ladbrokes. “It is so easy to use and start playing, and it fits in perfectly with Ladbrokes’ efforts to bring Poker To The People.”